This logo was popular because of the fact that it had that late 1970's look with the beer looking yellow and the 1970's looking blue. Even the baseball in the middle looked 1970'sish. This logo is clever because of how it looks like a baseball glove but if you look closely, it has the M where the fingers would go and the B for where the thumb and palm of the hand would go and wouldn't you know, there's a baseball in the mitt, which makes a lowercase b. This logo is popular too due to the fact that it reminds fans of the days of Robin Yount, Paul Molitor and Cecil Cooper of when they won the American League Championship in 1982.
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